ZESPRI KIWIFRUIT ‘HOW TO eat’ CAMPAIGN
How do you make people care about how to eat a kiwi fruit?
Make it ridiculously entertaining.
We took the simplest product demonstration imaginable — cut it, scoop it, eat it — and turned it into a series of stupidly simple films people actually wanted to watch.
The simpler we made them, the better they got.
FILM GRAND PRIX
DUBAI LYNX 2017
3 of the Tutorial Videos
Booed by sore losers
We didn't make these films to win awards. We made them to entertain people and get noticed.
They were low-budget, DIY and very Misfits.
Then they accidentally won the Film Grand Prix at Dubai Lynx.
Some people weren't happy.
We got booed collecting the award.
So naturally, we woke up hungover the next morning and made a film taking the piss out of the advertising industry.
100K+ views later, we felt much better.
Sweet, sweet Kiwi justice.