Puffr fish

In 2024, I set up Puffr Fish - a creative, production & post partner built to maximise results & minimize costs from concept to delivery.

Our first project was winning the Fyffes pitch and bringing a new brand platform to life.

Fyffes

Objective: Bring back the fun of Fyffes.

We created a flexible platform built around a catchy, singable line Eat ‘em. Like ‘em Love ‘em. that works across all products and can keep growing with the brand.

We created “Put Some Dilly in Yer Dally” - a campaign line that gives Fyffes bananas their own world of fun.

Distinctive, memorable and endlessly adaptable.

Results: 88% brand awareness / 83% purchase consideration / 85% pineapple awareness / +16.4% consumer reach / One of Ireland’s Top 10 Rising Brands.

Source here

Phase 1 Main Social Film

3 Social Films for the Ladbible ‘Spotted in Dublin’ story carousel to support the main balloon film.

Phase 2 film

OOH - 6 sheets & Bus

10 second Radios & Jingles