MUSEUM OF THE FUTURE
How do you launch the most futuristic building on Earth?
Make the internet believe the future had already arrived.
A series of unbranded social stunts blurred the line between real and CGI… turning the launch into news and sending social into meltdown.
1.5M+ Instagram likes on one stunt alone.
1M+ visitors from 163 countries in year one.
CASE STUDY & RESULTS