DETTOL GERM STAMPS

We were asked to make a poster about handwashing.

We thought kids deserved better.

So instead of telling them to wash their hands, we turned it into a game.

A special stamp put pretend germs on their hands every morning. Wash properly throughout the day and by bedtime, they disappeared.

A boring hygiene lesson became a daily challenge.

10 COUNTRIES.
1M+ KIDS.

All from deciding not to make the poster.

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DAYLIGHT ROBBERY

So just a little note on this campaign. I’m not trying to be a bitter ad hack here… but I guess I am a little.
We always wondered why this didn’t win anything at Cannes as we were told by HAVAS global that it had a very good chance then we found out why.
Not naming any names but an agency in Singapore stole our campaign from the Lynx and copied it completely and then entered into Cannes which cancelled out both entries. However they entered it in some categories we didn’t and they bloody won. They also won the next year too.

So unofficially this has won the following :
2014 Cannes Health Lions - Silver. 2013 Cannes Lions Silver x 2 - Media. 2013 Spikes Gold - Media.