Careem — ROSCO

CAREEM ‘SLINGSHOT’ LAUNCH

Careem had a problem.

They couldn't outspend Uber.

So we had to outsmart them.

We created a ridiculous new way to get around Dubai… ‘The Human Slingshot’.

Then leaked an unbranded ‘fail’ video to just a handful of influencers.

The internet did the rest.

$3K media spend.

$4M+ earned media.

150+ countries.

Cannes Lion.

UNBRANDED VIDEO

BRANDED REVEAL